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Abacus Launches Retail Analytics Service

Lafayette, Colorado-based Abacus announced a new suite of analytical services it says is targeted to help retailers understand buyer behavior and improve retail performance. The firm said its new BuyerPoint services help store-based retailers improve store placement, launch new stores, and drive retail traffic. The new services include site evaluation and identification of potential new store locations. Abacus is a divison of DoubleClick.