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Abacus Acquired By Alliance Data Systems

Abacus, a division of Doubleclick, the Internet advertising firm, has been acquired, according to Dallas, Texas-based Alliance Data Systems. Alliance, a provider of transaction, credit, and marketing services, said late last week that it has acquired Lafayette, Colorado-based Abacus in a deal worth approximately $435M in cash. Abacus provides analytical information and transactional databases for marketers, based on consumer transactions and purchases. Alliance Data said that it will integrate the 525 employees of Abacus into its Epsilon brand.